How Jim Koch Stayed 100% Sober When We Drank Together

On April 7, I was privileged to be a judge for Samuel Adams “Brewing the American Dream” food and beverage small business competition. It was a great experience being on the “Shark Tank” style judging panel with Boston Brewing/Samuel Adams founder Jim Koch, who had many great insights during the competition and also at a speed coaching session where all the judges counseled F&B start-up founders.  All night Jim had a beer in his hand, but never got the slightest bit “tipsy.”  He wasn’t pounding but he had a few during the hours we were together.

Me and Jim Koch, founder and brewer of Sam Adams, and possessor of beer drinking secrets.

Now thanks to Jim’s interview in Esquire I found the secret of how Jim can be in the beverage business, drinking regularly, and not get even close to wasted.  His secret is a few spoonfuls of something you can buy at any grocery store.  Jim reveals his secret below in Esquire Magazine!

Thank you Jim for an excellent evening supporting small businesses through Sam Adams “Brewing the American Dream” and for a great beer drinking tip!


HERE’S MORE INFO on Samuel Adams “Brewing the American Dream” – a highly beneficial small business incubator program!

Have a great weekend everyone!

Cheers! Tim



3 thoughts on “How Jim Koch Stayed 100% Sober When We Drank Together”

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