In case you think yelling, swearing, ego and humiliation seen on restaurant “reality” shows has anything to do with how operators succeed in our business, check out how many US restaurants “rescued” by celebri-chef Gordon Ramsey are still open. From the first 5 seasons, out of 59 restaurants only 17 are still open today (28%). The most recent 6th and 7th seasons bring up the average to 38% still open, but it’s likely those seasons are too recent to show the eventual full failure rate.
Of course any consultant can tell you it’s tough to rescue troubled businesses, but that’s not the bigger point to be made here:
Truth is, Reality TV is far from Reality of Success in the Restaurant and Bar Business. They are marketed as showing “experts in action,” but there is not one “rescue” show on TV that properly captures what real operators and consultants do to succeed. Screaming at people is not on the list of keys to success.
Stop yelling, TV Celebrity Consultants, you look like idiots. And even as mindless entertainment it gets boring pretty quickly.
We at A-List Marketing are proud to have offered assistance to more than 100 bars, restaurants and beverage brands from pre-launch through sometimes 10 or more years of success. With very little turnover and nearly 100% success and retention of our services long term. Need help? Reach out, we will be there for you. Not yelling.