I find that people who aren’t “real” drinkers order drinks that they’ve heard in rap songs. When Drake said something about Moscato, which is a sweet white wine, I suddenly had an influx of tough looking dudes ordering Moscato. I give them the drink and they look at me like, WTF, I’m like that’s what your dumb ass ordered!
Does sparking up some good bud mean consumers drink less Bud?
That was the worry some expressed when recreational marijuana was legalized in Colorado on Jan 1 of this year. Well here’s the early data.
Bars and liquor stores in Denver logged $7.8 million in sales taxes from January to April, a year-over-year increase of 6.7 percent, according to figures provided by the city. By comparison, they grew by 0.3 percent in the same period of 2012 and by 3.9 percent in 2011.
Looks like a rising tide of party options may lift all boats.
In the online world the axiom is: Content is King!
But in the restaurant and bar business “content” is the guest experience in our establishments and our on site activities/promotions. Social media is a great amplifier but if there’s nothing interesting on our menus and promotional calendars, and we are not capturing fun customer experiences and interesting activities in our locations, viral social media will never happen.
What happens and is captured in the four walls is the key to a great social media presence.
Posting is the easy part. Creating something worth posting is the trick. Garbage in garbage out!
A-List Marketing can help develop techniques to create and capture RestauBar activities that are fun, interesting and potentially viral.
When Garth Brooks was at his peak the last time around, I remember a story about him that stuck. Garth visited the sales teams at some of the biggest retailers along with his label sales executives to discuss the set up for one of his albums. After they’d all visited for a bit, Garth asked the label execs to leave the room and he stayed with the retailer’s sales teams. “Now tell me what you wouldn’t tell me if they were in the room,” he said (or so the story goes).
That, you see, is a business-savvy artist. This isn’t for everyone, but if artists are interested in their business, this is exactly the kind of thing you should do.
So it’s not surprising that Garth Brooks has held his records back from digital distribution all this time. Apple wanted to commoditize his albums by forcing him to sell on…