25 years ago on July 5th, the debut Seinfeld episode aired. What many people don’t know is Seinfeld, now called the greatest TV show in history, had one of the worst pre-launch research results possible. It was called “weak” and test audiences hated it.
I would never say research and consumer testing is not important but it’s not the whole picture, especially with new and revolutionary concepts.
“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford
“people don’t know what they want until you show it to them.” – Steve Jobs
(sometimes you have to show them more than once)
Happy Birthday, Seinfeld!
For some funny “business lessons from Seinfeld” check out this SuperCoolCreative blog post.