Infographic: How discounts drive ordering

Nation’s Restaurant News reports new data on how discounts drive customer behavior and perceptions in restaurants.

This infographic shows the challenge for restaurant advertising and promotions: 9% go where it’s cheapest, 42% go to the same places regardless of any promotions, and 19% seldom eat out.  That leaves 30% who may be persuaded to try a new place based on promotions and advertising.  And as seen in the bottom infographic, “the usual deals” are no longer perceived as special.

NRNinfographic1

NRNinfographic2

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