edited 9/6/14 with some additional ideas:
Looking for some original ideas to help your restaurant or tavern pump up customer engagement with your social media? Try using your menus, something almost every customer spends time looking at! I came up with a few quick ideas, feel free to try them. And please share your successes and ideas with me. Cheers!
(1) Have 1 extreme item on your food menu and one on your drink menu, that are irresistible for customers to take a photo and share. I swear this “bloody mary with a whole chicken” picture showed up dozens of times in my social media feeds. Even more serious restaurants can come up with something like this – let me know if you need help.
(2) Have at least 1 item customers can customize and take a photo of. Example: build your own bloody mary, or a dessert sundae that customers can top themselves with several squeeze or sprinkle ingredients. Have a contest where customers vote on the most creative “build your own” item photo.
(3) Have an additional kids menu item that children can customize and parents take a photo of. Example: “build your own pizza” that has been successful at 7 of my pizzeria clients’ locations.
(4) Have a photo of each menu item (food and drink) online that people can easily share and list a shortlink to it on the menu next to the item description. Make it easy for your customers share beautiful pix of your food. An even better way to do this is through an app your customers can download.
(5) Have a social media posting contest listed right on your menu with a monthly prize of free dinner or some other good value.
A-List Marketing can help you make your restaurant or bar exceptionally successful, contact us for a free consultation!
Bonus Idea: Have a photographer in your restaurant with a step and repeat on a regular basis when it’s busy to take photos of customers they can easily share, and you can post on social media. This photographer can also take food, decor and crowd photos for your website and social media channels.
People love to take photos when they’re out dining in a restaurant. Instead of bitching about it, turn it into a great social media marketing opportunity!