Are diners tired of big restaurant menus?

An article in the Washington Post states “Americans Are Tired Of Long Restaurant Menus.” As evidence they show documentation that the number of items on menus is shrinking.

shrinking menus

Problem is, the article citing does not reveal any stats or market research showing customers “are tired of long menus.” Is there any such data? If not, then what could be happening is simply that restaurant companies are tired of long menus. There are many reasons why shorter menus are better for us in the restaurant biz. But are we just assuming the customer agrees?

Here is the article. Comments are welcome!


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