Richard Branson excellently explains how to Pitch your idea, product or business in Entrepreneur Magazine. It comes down to 5 simple steps:
(1) Explain how your new business will make a difference, but do it in an entertaining fashion.
(2) Show off your expertise in a personable way, highlight your experience and your team’s strengths.
(3) Ground your idea with simple, realistic messages.
(4) Do not use jargon.
(5) Most importantly, pitch quickly.
My bonus reminder: Any meaningful business idea can be expressed in less than 2 minutes!
It’s worth reading the complete Branson interview in Entrepreneur Magazine, including a couple of entertaining pitch stories from Sir Richard.
Cheers! — TTBG