How to Pitch Your Business, by Richard Branson

Richard Branson excellently explains how to Pitch your idea, product or business in Entrepreneur Magazine. It comes down to 5 simple steps:

(1) Explain how your new business will make a difference, but do it in an entertaining fashion.
(2) Show off your expertise in a personable way, highlight your experience and your team’s strengths.
(3) Ground your idea with simple, realistic messages.
(4) Do not use jargon.
(5) Most importantly, pitch quickly.

My bonus reminder: Any meaningful business idea can be expressed in less than 2 minutes!

It’s worth reading the complete Branson interview in Entrepreneur Magazine, including a couple of entertaining pitch stories from Sir Richard.

Cheers! — TTBG


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