Simply how to succeed with social media (in less than 90 words).

This week is Social Media Week in Chicago – a big new convention where people can attend to learn and network.  But in business today, really every week is Social Media Week.  Everyone struggles with how to succeed and sell with Social Media.  Here’s my take:

Go on Social Media as you would go to a cocktail party. Listen to what people are discussing.  Respond in friendly, interesting and helpful ways.  It’s just like meeting new people and talking to them person to person.  Take the time to get to know them in a relaxed, natural way.  Never be rude, and don’t give your sales pitch right off the bat.  Building relationships just as you would IRL (in real life) is the key to success in Social Media!

Here’s more on Social Media Week in Chicago

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