Scoop up your free nickels and dimes today, as Qdoba adds free ‘extras’ to the menu
To promote its new stand against “nickel-and-diming” customers, Qdoba on Friday will send a dump truck filled with nickels and dimes to an empty lot not far from its Denver headquarters. It will dump the coins in the lot, and let consumers scoop them up by the cupful for keeps.
The change dump is a stunt to publicize a move sure to be watched carefully in the restaurant business: Qdoba will no longer charge extra for guacamole, which previously cost customers $1.19 to $1.50 per serving, queso (a hot three-cheese dip) that used to cost $1; fajita vegetables that went for 69 cents; and chile BBQ sauce that also cost 69 cents.
These sound like small numbers but can make the difference between profit and loss for quick service restaurants on some orders. It truly is a “nickel and dime business!”
“We heard complaints from guests and from team members,” says Tim Casey, brand president of Qdoba Mexican Grill. “They view (the extra charges ) as nickel-and-diming them.”
There are few things restaurant customers hate more than paying for extras — particularly millennials.
Read about it here. Thanks to USA Today.