Our entire market is about 30% of the population.
30% of American adults don’t drink at all, 30% drink less than 1 drink per week, and many in the top 10% of drinkers drink so excessively they are trouble, and you probably don’t want them in a bar. That leaves about 30% that drink moderately and regularly.
A-List Marketing has developed, opened and marketed more than 40 beverage driven establishments, achieving long term success.
Read the research here – and let us help with your target marketing if you have a bar, nightclub or beverage driven restaurant.
Cheers! — TimTheBarGuy
Thanks to Jeff Haden on LinkedIn for the link to the research and the insights.
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