Consumers’ Cautious Optimism Underpins Restaurant Industry Expansion in 2015

“Technomic is forecasting nominal restaurant sales growth of 4% this year, and much of that increase will come from the opening of new locations among the largest chains, with some inflation in menu prices also factoring in.

Brands, especially high-end ones, are putting more restaurants in the pipeline because they are banking on consumers’ optimism and a sense that things are generally getting better. Technomic’s survey of consumers and their expectations for 2015 found that 44% of people agreed with the statement, “My personal finances will improve,” and 27% agreed with the statement, “Our household will be able to spend more when we dine out”—both of which were up 7 percentage points from a year earlier.”

Frequency-a-concern

Thanks to Darren Tristano for the nice summary in Forbes of trends going into 2015.

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