The answer to this question is: because there are millions of beer drinkers who mock craft beer! It’s still a sliver of the overall market. For example Bud and Bud Light are huge in the Hispanic market which pretty much ignores craft beer.
It started in February. During the third quarter of the Super Bowl, Budweiser rolled out a new spot dubbed “Brewed the Hard Way.” Only instead of featuring Clydesdales, puppies or any of the brewer’s marketing typical touch points, this one aimed a cannon at craft brewers.
The ad was roundly criticized online. Craft drinkers took particular glee at the tagline — “Let them sip their pumpkin peach ale. We’ll be brewing us some golden suds” — since Budweiser’s parent company had recently acquired a brewer that made just that sort of beer.)
But everyone expected it was little more than a tempest in a teapot. In the months since, however, Budweiser has seemingly doubled down on its marketing campaign against craft beers.
In April, the company began running its Bud & Burgers campaign – with a TV commercial that pairs the two in fairly typical fashion – until the last…
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