Grateful Dead closed out their 50 Year Career in Chicago last night at Soldier Field (a mere 2 blocks from my home). It was the same location as their last show with Jerry Garcia in 1995. I’ve never been a big DeadHead but have appreciated their music, longevity, experimentation and also their business sense. They were one of the first bands to have their own record label and sell their own tickets, and everyone knows they are kings of merchandising and brand building. They changed the concert touring business as well with their traveling band of fans, long improvisational shows, and allowing fans to tape their shows starting decades ago.
Along with Led Zeppelin they were one of the rock bands that did the most to shape the music and concert business.
Over the weekend I tweeted some of my favorite Grateful Dead lyrics that also can be taken as good self improvement advice in business and life.
Fare Thee Well!
What a long, strange trip it’s been.