Restaurants can attract Pokemon Go players for 99 cents by “dropping a lure.”

Restaurants and other businesses are loading the monster new mobile game Pokemon Go to find out if their location is part of the game or near a spot which is a goal for players to visit. There’s no way to pay to be a location, but you can purchase “lures” within the game that attract the virtual creatures that inhabit the game, and thus attract real players that could be customers.

Read about this crazy popular game and how businesses are making themselves part of it here.

Here’s more details on exactly how dropping a lure can work for stores near “Pokestops.” Courtesy of Restaurant News and @RonRuggless.

 

 

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The world’s highest paid #DJs – reason for all DJs to celebrate.

In my opinion every DJ should celebrate that the highest paid DJs make up to $66 million. When the top end is this high there are so many more opportunities to make money in the middle. I agree with many of the complaints I hear from DJs, that skills have really deteriorated (mixing and programming both), that PR/promotion and looks have become too important, and that you don’t have a shot at the big bucks unless you are also a Producer. But still, when I was a DJ in those ancient late 20th century days, I’m not sure if there was even one DJ making a million a year. An entire industry has been created. There’s a game to be played that was never there back in the day.

Then again, a lot of things have changed for DJs.

Here’s the list of the world’s highest paid DJs for 2015.