Restaurants and other businesses are loading the monster new mobile game Pokemon Go to find out if their location is part of the game or near a spot which is a goal for players to visit. There’s no way to pay to be a location, but you can purchase “lures” within the game that attract the virtual creatures that inhabit the game, and thus attract real players that could be customers.
Read about this crazy popular game and how businesses are making themselves part of it here.
Here’s more details on exactly how dropping a lure can work for stores near “Pokestops.” Courtesy of Restaurant News and @RonRuggless.
I believe SmartWiFi is a great idea for bars, restaurants and other businesses. Run your loyalty program and customer discount offers on the WiFi that customers use in the establishment! I haven’t figured out the best service yet but here’s a few that are out there.
Pharo Social (video explaining concept and linking to Social Media)
Let me know your thoughts, any operators that are using these or considering.
I see this starting with the big players and saturating bars, restaurants, nightclubs, and other hospitality venues. And even retail.
Read about it here.
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