Category Archives: Beer

Rounding Out National Beer Day with a Chart

~~ I know they mean well but this shows you how overboard we’ve gotten with beer complexity (myself included):  “How to select the perfect beer.

~~ Courtesy of the hilariously named “Cooking Stoned” blog.

~~ Hope everyone had a happy National Beer Day April 7 and New Beers Eve April 6.  Here’s where this weird little “holiday” came from…

 

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A saga of beer and weed – the Lagunitas Story.

~~ “If I was a kid in school today there’d be a teacher standing 10 feet away with a fire hose dressed in Ebola gear spraying me with Ritalin.” ~ Lagunitas’ founder and owner Tony Magee.

~~ The Lagunitas story is already legendary in our business, but this Mashable article sums up the madness and the crazy path the success in a highly entertaining and well-written short piece.  It’s also an insightful summary of craft beer legal issues and the Big Brewer V Small Brewer War.

Grab a beer and have a quick hoppy hour read.

Cheers! – Tim

#Lagunitas #Beer #CraftBeer

The Hottest Beverage Brands in Bars 2014

These brands will be celebrating a very happy New Year’s Eve this year.  Congrats to my clients and friends at Boston Beer Company, Anheuser-Busch and MillerCoors!

fastest growing on premise brands

Thanks to Technomic for their reliably accurate projections.

How Samuel Adams Founder Jim Koch Pays It Forward

I am proud to be a part of this great program to support food and beverage startups, Brewing the American Dream. It was founded and is operated by Jim Koch, a great guy and the founder of Boston Brewing Company, maker of America’s favorite macro/micro craft brew, Samuel Adams Boston Lager, as well as the breakout hit of 2014 Angry Orchard Cider.
If you are not familiar with his wonderful program of micro loans and mentorship to F&B startups, read about it here, and for an update on this year’s National Finals, Time Magazine blogged a story 2 days ago.
It has been great to work with Jim and the Boston Brewing team over the years and I look forward to doing much more great business with them, as well as supporting BTAD in any way I am able.
Cheers! — TimTheBarGuy

P.S. – Jim also has a secret to avoid getting tipsy when drinking beer, which he shared with me and also explained in an Esquire Magazine interview.  You can read about it and get the Esquire link here.

Congrats to the new #1 Beer Distributor in the US.

Congratulations to a Chicago area company I have worked with for many years, as well as my clients, one of the America’s largest privately held companies and largest Latino owned firms. Bravo to Reyes Beverage, on becoming the #1 largest beer distributor in the US!

Reye’s brands include MillerCoors, Constellation Brands, Heineken USA, Diageo-Guinness USA, Pabst Brewing and craft breweries including Lagunitas Brewing, New Belgium and Sierra Nevada Brewing.

Read more about it here in Crain’s Chicago Business.

Great idea for social media promotion – the 99 pack!

You have to follow social media clues to find the stores where you can buy a 99 PACK of Peacemaker Anytime Ale from Austin Beerworks.  Check it out

peacemaker99pack
Takes 4 guys to carry the Peacemaker 99 Pack

Thanks to Thrillist for this story – their Food and Drink Section is the Boss.

A-List Marketing can help you plan social media contests and activities that get attention and drive profits.  Contact us.