Whatever your opinion on Donald Trump, everyone can agree that there are huge changes coming to America and the world, starting January 20.
How can a business person or any other citizen adapt and prosper in this volatile time? Since the election November 8, I have come up with a few ideas. None of them involve Tweeting after awards shows.
KEY MOVE #1
BE READY TO LAUNCH NEW BUSINESSES TO PROFIT FROM BIG CHANGES
The US government is the largest organization in our nation. It is about to drastically transform. A multitude of new businesses will spring up to manage the intentional and unintentional results of this disruption. I believe people are going to prosper in new enterprises arising to exploit or even to oppose this radical shift in government.
It’s not simply that we’ve moved from a Democratic to Republican administration. Mr. Trump seems determined to disrupt the way governing has been done for decades, just as he broke all the rules of campaigning. Whether you love or loath the incoming President, it’s obvious that the next four years will not be business as usual. Is Donald Trump the Amazon of politics, a profound game changer? Or is he closer to Bitcoin or Google Glass, a passing sideshow oddity? Either way there are big changes in store starting right away.
Some of the sectors where the new administration and Congress will make drastic changes include health care, national security, energy policy, international relations, tax rules, business regulations, laws over individuals, and conservation. As these changes are instituted, businesses and jobs will be created to manage new challenges and exploit new opportunities. I expect an explosion of innovation as our nation grapples with the new Administration’s game-changing approach to government.
These opportunities will not be for business owners only. If you don’t own your own company, be on the lookout for openings your employer can exploit, and suggest new moves. You could end up leading a new division of your company! And look for part time side business ideas as well.
There will be opportunities for Republicans and Democrats alike. Innovative enterprises aimed at fighting Mr. Trump and Republican control of government are already emerging.
The Trump Disruption will have no borders. There will be opportunities not only for Americans but people the world over. As America is disrupted from within, other nations will have new chances to excel and challenges to overcome. You could write a book about Russia alone.
I advise everyone to look at every upcoming change, and ask the question: “what’s my opportunity to help?” Particularly focus on areas relating to your experience and expertise. There will be many ways to add value, through businesses, government and non-profit civic causes. Opportunities are there whether you favor or oppose the Trump Administration.
KEY MOVE #2
BEWARE OF SCAMS
Government regulations of businesses are going to be loosened. That’s a sure thing with the new power structure. For my own businesses (hospitality, retail beverage marketing and event services), fewer regulations will be a catalyst for growth, innovation and profits. But while a more permissive regulatory environment will present opportunities, it also creates more openings for fraudulent operators. As regulations fall, new scams are sure to crop up. It will be increasingly important to read the fine print and do due diligence on every personal and business deal. Remember, if something sounds too good to be true, it probably is!
KEY MOVE #3
DON’T IMITATE DONALD TRUMP!
The blunt, unfiltered approach that works for Mr. Trump is 99% likely to backfire for the rest of us in our daily lives. Even if you are a Trump fan, it’s important to avoid insulting, arrogant, thoughtless behavior in business and personal interactions. You are not a billionaire TV star.
The satirical magazine The Onion was on point with this spoof:
REPORT: It Is Still Nowhere Near OK to Act Like Donald Trump
ITHACA, NY—In the hours since the Republican nominee’s stunning election to the nation’s highest office, reports have confirmed that, regardless of circumstance, it is not even remotely close to okay to act like Donald Trump. “Just to be perfectly clear, speaking or behaving in a manner similar to President-elect Trump is just as unacceptable now as it has ever been,” the reports stated, adding that in zero percent of cases is it even borderline permissible to conduct oneself either personally or professionally in a fashion akin to Trump, and that has not changed in the past two days. “In fact, acting like Mr. Trump does for even a moment will result in a wide range of negative social—and in some cases, criminal—consequences for you personally.” – THE ONION satirical media site
KEY MOVE #4
FOLLOW THE MONEY (AS ALWAYS) ON ITS NEW PATHS
Eight years of divided government are over. Republicans are in control of all Federal branches and the majority of State Houses. Similar to the first term of President George W Bush in 2000, there will be a huge shift of resources toward Republican-preferred programs and away from those seen to benefit Democratic constituencies.
This shift will create two new sets of opportunities:
First and most obviously, Republican favored programs flush with new funds will offer new jobs and contract opportunities for businesses.
But also, Democratic favored programs losing funding will be searching for creative ways to continue their endeavors. This too is an opening for entrepreneurial minded people to step up with creative solutions.
Just don’t expect the government to shrink in total size and spending. Even Mr. Trump is not that radical. Rhetoric always comes in second to self interest, regardless of who rules! So count on plenty of ways to profit working with the new boss. Same as the old boss.
Our Chicago mayor Rahm Emanuel famously said “Never let a crisis go to waste.” Whether you think Trump will “make America great” or be a “disaster,” unprecedented opportunities are on the way with the “huuuuuge” changes we’ll all be experiencing. Welcome to the uncharted territory of Trump’s America.