Category Archives: Innovation

SURFING THE TRUMP DISRUPTION: 4 Keys to Success as America Changes in 2017

Whatever your opinion on Donald Trump, everyone can agree that there are huge changes coming to America and the world, starting January 20.

How can a business person or any other citizen adapt and prosper in this volatile time? Since the election November 8, I have come up with a few ideas. None of them involve Tweeting after awards shows.

KEY MOVE #1

BE READY TO LAUNCH NEW BUSINESSES TO PROFIT FROM BIG CHANGES

The US government is the largest organization in our nation. It is about to drastically transform. A multitude of new businesses will spring up to manage the intentional and unintentional results of this disruption. I believe people are going to prosper in new  enterprises arising to exploit or even to oppose this radical shift in government.

It’s not simply that we’ve moved from a Democratic to Republican administration. Mr. Trump seems determined to disrupt the way governing has been done for decades, just as he broke all the rules of campaigning. Whether you love or loath the incoming President, it’s obvious that the next four years will not be business as usual. Is Donald Trump the Amazon of politics, a profound game changer? Or is he closer to Bitcoin or Google Glass, a passing sideshow oddity? Either way there are big changes in store starting right away.

Some of the sectors where the new administration and Congress will make drastic changes include health care, national security, energy policy, international relations, tax rules, business regulations, laws over individuals, and conservation. As these changes are instituted, businesses and jobs will be created to manage new challenges and exploit new opportunities. I expect an explosion of innovation as our nation grapples with the new Administration’s game-changing approach to government.

These opportunities will not be for business owners only. If you don’t own your own company, be on the lookout for openings your employer can exploit, and suggest new moves. You could end up leading a new division of your company! And look for part time side business ideas as well.

There will be opportunities for Republicans and Democrats alike. Innovative enterprises aimed at fighting Mr. Trump and Republican control of government are already emerging.

The Trump Disruption will have no borders. There will be opportunities not only for Americans but people the world over. As America is disrupted from within, other nations will have new chances to excel and challenges to overcome. You could write a book about Russia alone.

I advise everyone to look at every upcoming change, and ask the question: “what’s my opportunity to help?” Particularly focus on areas relating to your experience and expertise. There will be many ways to add value, through businesses, government and non-profit civic causes. Opportunities are there whether you favor or oppose the Trump Administration.

KEY MOVE #2

BEWARE OF SCAMS

Government regulations of businesses are going to be loosened. That’s a sure thing with the new power structure. For my own businesses (hospitality, retail beverage marketing and event services), fewer regulations will be a catalyst for growth, innovation and profits. But while a more permissive regulatory environment will present opportunities, it also creates more openings for fraudulent operators. As regulations fall, new scams are sure to crop up. It will be increasingly important to read the fine print and do due diligence on every personal and business deal. Remember, if something sounds too good to be true, it probably is!

KEY MOVE #3

DON’T IMITATE DONALD TRUMP!

The blunt, unfiltered approach that works for Mr. Trump is 99% likely to backfire for the rest of us in our daily lives. Even if you are a Trump fan, it’s important to avoid insulting, arrogant, thoughtless behavior in business and personal interactions. You are not a billionaire TV star.

The satirical magazine The Onion was on point with this spoof:

REPORT: It Is Still Nowhere Near OK to Act Like Donald Trump

ITHACA, NY—In the hours since the Republican nominee’s stunning election to the nation’s highest office, reports have confirmed that, regardless of circumstance, it is not even remotely close to okay to act like Donald Trump. “Just to be perfectly clear, speaking or behaving in a manner similar to President-elect Trump is just as unacceptable now as it has ever been,” the reports stated, adding that in zero percent of cases is it even borderline permissible to conduct oneself either personally or professionally in a fashion akin to Trump, and that has not changed in the past two days. “In fact, acting like Mr. Trump does for even a moment will result in a wide range of negative social—and in some cases, criminal—consequences for you personally.” – THE ONION satirical media site

KEY MOVE #4

FOLLOW THE MONEY (AS ALWAYS) ON ITS NEW PATHS

Eight years of divided government are over. Republicans are in control of all Federal branches and the majority of State Houses. Similar to the first term of President George W Bush in 2000, there will be a huge shift of resources toward Republican-preferred programs and away from those seen to benefit Democratic constituencies.

This shift will create two new sets of opportunities:

First and most obviously, Republican favored programs flush with new funds will offer new jobs and contract opportunities for businesses.
But also, Democratic favored programs losing funding will be searching for creative ways to continue their endeavors. This too is an opening for entrepreneurial minded people to step up with creative solutions.

Just don’t expect the government to shrink in total size and spending. Even Mr. Trump is not that radical. Rhetoric always comes in second to self interest, regardless of who rules! So count on plenty of ways to profit working with the new boss. Same as the old boss.

Our Chicago mayor Rahm Emanuel famously said “Never let a crisis go to waste.” Whether you think Trump will “make America great” or be a “disaster,” unprecedented opportunities are on the way with the “huuuuuge” changes we’ll all be experiencing. Welcome to the uncharted territory of Trump’s America.

http://wp.me/p2g9q8-OW

Restaurants can attract Pokemon Go players for 99 cents by “dropping a lure.”

Restaurants and other businesses are loading the monster new mobile game Pokemon Go to find out if their location is part of the game or near a spot which is a goal for players to visit. There’s no way to pay to be a location, but you can purchase “lures” within the game that attract the virtual creatures that inhabit the game, and thus attract real players that could be customers.

Read about this crazy popular game and how businesses are making themselves part of it here.

Here’s more details on exactly how dropping a lure can work for stores near “Pokestops.” Courtesy of Restaurant News and @RonRuggless.

 

 

It’s time to scrap the Olympics and start over.

Sports is not my business but I’ve learned to spot when disruption is needed. The Olympics are an outdated model that stresses host countries, has bloated, problematic administration and is organized and presented in an obsolete fashion. I would like to see the greatest athletes organize and start an alternative sporting event, perhaps with help from media and other stakeholders. Modernize and streamline the worldwide athletic competition business!

Use Cirque Du Soleil as a model. What they did to disrupt, modernize and re-define “the circus” should be done with Olympic style competition. One simple idea that comes to mind is to use existing facilities instead of building these “Olympic Cities” that sit largely unused afterward. Check out some of the ruined sites here.

There’s no reason why the outmoded Olympics should continue. Here’s an example of how the Rio Olympics are shaping up to be a disaster. It’s been a long time since the Games have been a smashing success. They are ripe for disruption. Sports need to be based on excellence and constant self improvement.

UPDATE 8/11/16:  Here’s Time Magazine’s take on Olympic disfunction and corruption.

#Rio #RioOlymics #RioProblems #Olympics

Shortlink: http://ow.ly/2AO9302QIUF

The best move for great #restaurant/bar #socialmedia results.

Before hiring any social media manager or company, try this for your bar / restaurant (or any retail establishment). Hire a photographer to be on location during your busy times, who will capture the action in the venue and post to social media. The problem I hear about from my clients and other bar/restaurant operators is not about HOW to post on social media, but WHAT to post. Hiring a social media agency or manager does nothing to generate exciting, original posting content! The best content for any retail business social media accounts are the cool, fun things that happen inside the venue – but you have to capture them live!  In addition to my bar/restaurant/beverage consulting firm (that includes social media consulting), I own a photo/video event services company that shoots over 400 events per year. I’ve developed quite a few techniques for utilizing photographers, and best practices for restaurant/bar content capture and sharing.  Here’s a guide for getting a good program in place to create a dominant social media presence for a venue:

  1. Personality is most important in hiring photographers. To get good photos the photographer has to be able to make customers feel comfortable and want to have fun when taking pictures. No creeps! Nobody boring or low energy!
  2. Search your staff first for a photographer. There’s a lot of creative types in the service industry. Someone who knows the venue, staff and customers is ideal. A regular may be a good photographer or know one, so ask them!
  3. Make sure the photographer fits your customer profile. As closely as possible you want the photographer to be in your ideal client demographic, so as to better relate to your concept and your best customers.
  4. Make sure the photographer is available and happy to work during the peak periods of the business.
  5. Have the photographer check in with venue private party coordinators and the hostess to learn about birthday parties and other special customer events in the venue for good photo opportunities.
  6. The work flow should be for photographer to sweep the venue engaging customers and capturing images, then go to an unobtrusive area to edit and upload images. This  should be a location where they can still see most of the room in case something exciting occurs that should be captured. This alternating work flow allows time for quick editing, instant uploading and prevents overkill of the photographer being on the floor too much, annoying people and running out of good images to capture. I suggest 50% of time on the floor 50% off, and running time can depend on what’s happening, size of crowd etc. Don’t bother scheduling photographers on slow nights, it’s a waste.
  7. Before hiring the photographer, ask them for photos of groups having fun and photos of food and drinks. If they don’t have much to show, have them come in on a night and shoot a live audition. Work with them and watch how they relate to customers, then look at their work. Personality and speed are more important than super high quality photography. The photos and video need to be attractive and eye catching, but don’t have to be masterpieces. For example food does not have to look like a restaurant chain advertisement; yummy is good enough. Skills shooting in a dimmer light level is important. Wedding photographers are great candidates for this as they know how to engage with clients but often they work Saturdays which is most venues’ best night. But winter is off season in northern areas so that creates some opportunities.
  8. The photographer needs to wear a lanyard with an ID badge so customers know it’s a representative of the venue and not some creepy picture taker!
  9. Make sure the photographer can also shoot video with their camera and is comfortable doing this. Video is equally important to photography in social media.
  10. Have a quiet area of the bar or restaurant where customer wanting to do testimonials, happy birthday messages or other positive short videos can be captured. These are priceless!
  11. Only use photographers with an active social media presence. They need to walk the walk not just talk the talk. They must demonstrate their knowledge by having a presence on every social media channel where your business is active.
  12. Have a conversation about the image the business needs to portray online to drive sales. Make sure the photographer “gets” what type of photos and videos should go on line and which should be deleted. Emphasize quality over quantity!  For those who are interested I offer an extensive list of criteria and a training guide I use for event photography and videography.
  13. Have the photographer post instantly, with no management review process. Social media sharing thrives in the moment. There’s no time for a manager or owner to go through all the images, so it’s key to have a photographer with good judgment (see #12). If the photographer can do some filters and special effects quickly that’s great, but let them know speed is priority 1. Management should look at their accounts daily and take down anything that is not appropriate. This should be rare with the right shooter and training criteria.
  14. For instant posting it’s best for the photographer to have a camera with Wi-Fi or other connectivity built in. For example I use a Canon EOS with Bluetooth and Wi-Fi built in so photos go right to my smart phone for fast editing and posting. Forget posting the next day – that’s an obsolete approach.
  15. If the venue has a larger TV matrix system several TVs can be dedicated to uploaded photos from the current day and past days – an ever changing collage of photos. The social media explosion is proof positive that people love to look at photos of themselves and their friends!
  16. Give the photographer hashtags or other tags and keywords that can be included with photos, that fit your marketing needs.
  17. You need heads up, talented, dependable, good personalities for this job, so don’t cheap out!
  18. The best restaurant social media accounts I’ve seen have a lot of owner personal involvement. If possible, ownership should be personally captured interacting with customers, hosting short videos and posting everything to active personal social media sites. This is the gold standard.
  19. Whenever possible, the photographer should caption the images when posting, with AT LEAST the venue name and taggable names of the people in the photos or video. This is key for sharing and viral action. How this is done varies from channel to channel.  Customers giving their names should be entered automatically in a contest for a generous prize so they have a chance to win something for sharing their names. If they don’t want to that’s fine, don’t push it.
  20. Every customer should get a simple business card with a link to view the photos and download or share.
  21. Don’t just shoot customer and food/beverage photos. Remember the staff is a huge part of any good venue’s appeal. If the photographer has a good personality the staff will engage and you’ll get a lot of fun photos of staff with each other and with customers. Let the staff tag themselves. Don’t auto tag them as many staff members are worried about stalkers, their full time day job etc. I’ve seem many programs fall apart due to mishandling staff involvement. Owners tend to assume staff members want to promote themselves online at their hospitality jobs, and will BE the social media department for the venue. This is wishful thinking and I’ve never seen it happen. Staff can be a part of a program run by the venue; they will never be your prime social media drivers. FYI short cut takers.
  22. Have the photographer do head shots for all staff they can use on their own. Everyone needs one! Also have the photographers shoot general room shots, empty and full, along with B Roll video of the venue. These may or may not be good enough for advertising, media or private party brochures, but it’s a free throw to get some generic shots when the photographer is there anyway.
  23. Have more than 1 photographer in rotation, and have a back up every night. Work with an agency if you have to. Marketing through social media is just as important as any other job. You wouldn’t have no hostess, don’t miss a busy night with your photographer. That will be the night something amazing happens and you’ll miss it!
  24. Have a sign posted as people enter the venue that they may be recorded or photographed and entry constitutes agreement to share their image. I have some good ones just ask me if needed. If anyone contacts you objecting to their image being on social media, take it down right away, and ask them to confirm by email that their complaint has been resolved.
  25. Make sure bands and entertainers sign a waiver allowing their images, audio and video to be used for venue promotion.
  26. The photographer needs to sign a contractor waiver and agree they are responsible for their own equipment and anything that happens relating to them while at the venue. It’s best if they have insurance but most do not.
  27. Run your plan by a local attorney to see if there are any restrictions or risks in your local area that need to be considered.

If you have a photographer shooting and posting photos and video on every busy night, I am 100% sure you will have the best social media presence among your competitors. Very few are going the extra mile to do this right, so it’s a huge potential competitive advantage.

I’m happy to help design your program just contact me here. Happy shooting!

Tim

The 8 + 1 Types of Innovation…

This is funny and true but they left one type out. “SIMPLIFY” where useful features are taken away in the name of “elegant design” or making a product “intuitive.” The true purpose is to steer the user into using the product in the manner most beneficial to the manufacturer rather than the customer. Or to save money in production. Or to mine user data. Or all 3.

160502.innovation
Credit to @marketoonist.com for the drawing, the idea, the laugh and the think.

Have an innovative week – in all the best ways!

— Tim

#MondayMotivation #FoodForThought #Innovation

 

 

Restaurant / Bar Idea : Promote Thru Your WiFi

I believe SmartWiFi is a great idea for bars, restaurants and other businesses.  Run your loyalty program and customer discount offers on the WiFi that customers use in the establishment!  I haven’t figured out the best service yet but here’s a few that are out there.

Pharo Social (video explaining concept and linking to Social Media)

GoZone

Wavespot

ZenReach

Turnstyle

Let me know your thoughts, any operators that are using these or considering.

Cheers!

Tim

 

http://wp.me/p2g9q8-F3