Category Archives: Marketing

The 8 + 1 Types of Innovation…

This is funny and true but they left one type out. “SIMPLIFY” where useful features are taken away in the name of “elegant design” or making a product “intuitive.” The true purpose is to steer the user into using the product in the manner most beneficial to the manufacturer rather than the customer. Or to save money in production. Or to mine user data. Or all 3.

160502.innovation
Credit to @marketoonist.com for the drawing, the idea, the laugh and the think.

Have an innovative week – in all the best ways!

— Tim

#MondayMotivation #FoodForThought #Innovation

 

 

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Restaurant / Bar Idea : Promote Thru Your WiFi

I believe SmartWiFi is a great idea for bars, restaurants and other businesses.  Run your loyalty program and customer discount offers on the WiFi that customers use in the establishment!  I haven’t figured out the best service yet but here’s a few that are out there.

Pharo Social (video explaining concept and linking to Social Media)

GoZone

Wavespot

ZenReach

Turnstyle

Let me know your thoughts, any operators that are using these or considering.

Cheers!

Tim

 

http://wp.me/p2g9q8-F3

 

 

 

 

Generate Your Own Trendy Bar Menu in 2 Seconds

~~ This cracked me up and has more than an ancient grain of truth! This hilarious site will generate a trendy “Brooklyn” bar name and menu with a click.  This would also apply to our Chicago neighborhood Logan Square! Or anywhere “bison waffle with frightened sardine” would not be out of place on a menu.

~~ Thanks to Anne and Roger for passing this along.

~~ Have a great week everyone!

brooklyn bar menu

 

http://wp.me/p2g9q8-EE

Sign of the Craft Cocktail Apocalypse

A Norwegian company plans on mining glaciers for high-end ice.  So you’ll be able to have your ice shipped from the Arctic so it can melt in your drink.  On the voyage over the Craft Cocktail craze can be seen jumping the shark.

Think I’ll have a beer.

Glacier cocktail glass

 

Top 10 Reasons for Bar / Restaurant Failure and 5 Solutions

UPDATED :: In over 10 years as a key player in more than 40 successful openings and long term success of bars, restaurants and nightclubs, I have seen a lot of competitors fail.  As much as I’d like to claim we “killed the competition,” often they actually kill themselves, sometimes before they even open.

Following are the Top 10 key reasons bars, restaurants and nightclubs fail. We are currently offering a free consultation to help in any areas needed!

TOP 10 REASONS FOR FAILURE

(1) The restaurateur/owner does not understand what business they are actually in. Their fantasy does not match the reality of running a successful operation. No one thinks they can hang a sign and have a dental practice with no training because they brush their teeth every day, but many people think they can launch and run a restaurant or bar because they like to go out for dinner and drinks, or maybe they worked in a bar for a while.  There’s much more needed to succeed.

(2) Typically when developing the restaurant too much is spent on construction, equipment and decor and not enough on staffing, training and marketing. Many new owners love to spend on “things” and are reluctant to spend on people which are the #1 key to a good guest experience.

(3) Careful research is not done prior to opening on politics in the community, and vital relationships are not forged with people in local power positions (over your liquor license and inspections for example!) Particularly, beverage driven venues can set themselves up for constant trouble from authorities once they are open. “Connected” experts are needed on the team, as no single person or owner knows enough about the various players and issues. This is survival stuff that all too few pay enough attention to!

(4) Concept Development is not led by someone with a successful track record of launching multiple bars and restaurants, so the right concept is not chosen to fit the demands of the market and the team fails to maximize the best opportunities to make money at the particular site and in the various desired target markets.

(5) Four walls marketing (inside the venue) and generating repeat business are given minimal attention when they should be the most important two parts of the marketing mix after opening.

(6) Lights, music, atmosphere (temperature/comfort) are not consistent and appealing. These are simple basics yet hard to maintain. Circling back to point (1), many who open restaurants don’t realize it’s the details that make or break you.

Continue reading Top 10 Reasons for Bar / Restaurant Failure and 5 Solutions

10 ways to know if your bar or restaurant social media sucks.

UPDATED 8-16-16

Your “social media manager” or outside company is doing a horrible job if you see these things when you go on your social media pages:

1. Almost all posts are from you, your social media manager or company. Very few from your customers and staff.
2. Most everything in online photo albums is uploaded memes and few photos of your crowd or your bar.
3. Any photos of your bar/restaurant and crowd are from your opening party or before you opened.
4. No delicious looking photos of your food and beverages, taken in your establishment, rather than stock or studio photos.
5. Posting old corny jokes and “cartoons” that look like greeting cards or seem to predate the Internet.
6. No videos
7. Few or no posts relating to current events your customers are talking about.
8. Very few comments and shares from staff and customers.
9. You are only on Facebook and not other sites such as Instagram, Pinterest, Snapchat, Twitter, etc.
10. You don’t have a social media marketing manager at all, in house person or out of house company. It’s just one of the operations managers’ dozens of jobs.

For more tips on jump starting your social media, reach out to us.
Cheers!

 

#socialmedia #facebook #twitter #restaurants #bars #marketing