Restaurants and other businesses are loading the monster new mobile game Pokemon Go to find out if their location is part of the game or near a spot which is a goal for players to visit. There’s no way to pay to be a location, but you can purchase “lures” within the game that attract the virtual creatures that inhabit the game, and thus attract real players that could be customers.
Read about this crazy popular game and how businesses are making themselves part of it here.
Sports is not my business but I’ve learned to spot when disruption is needed. The Olympics are an outdated model that stresses host countries, has bloated, problematic administration and is organized and presented in an obsolete fashion. I would like to see the greatest athletes organize and start an alternative sporting event, perhaps with help from media and other stakeholders. Modernize and streamline the worldwide athletic competition business!
Use Cirque Du Soleil as a model. What they did to disrupt, modernize and re-define “the circus” should be done with Olympic style competition. One simple idea that comes to mind is to use existing facilities instead of building these “Olympic Cities” that sit largely unused afterward. Check out some of the ruined sites here.
There’s no reason why the outmoded Olympics should continue. Here’s an example of how the Rio Olympics are shaping up to be a disaster. It’s been a long time since the Games have been a smashing success. They are ripe for disruption. Sports need to be based on excellence and constant self improvement.
I believe SmartWiFi is a great idea for bars, restaurants and other businesses. Run your loyalty program and customer discount offers on the WiFi that customers use in the establishment! I haven’t figured out the best service yet but here’s a few that are out there.
Pharo Social(video explaining concept and linking to Social Media)
Grateful Dead closed out their 50 Year Career in Chicago last night at Soldier Field (a mere 2 blocks from my home). It was the same location as their last show with Jerry Garcia in 1995. I’ve never been a big DeadHead but have appreciated their music, longevity, experimentation and also their business sense. They were one of the first bands to have their own record label and sell their own tickets, and everyone knows they are kings of merchandising and brand building. They changed the concert touring business as well with their traveling band of fans, long improvisational shows, and allowing fans to tape their shows starting decades ago.
Along with Led Zeppelin they were one of the rock bands that did the most to shape the music and concert business.
Over the weekend I tweeted some of my favorite Grateful Dead lyrics that also can be taken as good self improvement advice in business and life.
Fare Thee Well!
To learn more about the Grateful Dead’s business innovations and lessons, read this short article from guy who wrote a whole book on it. Or here’s another one.
The FCC is considering new ways to cut robocalls and SPAM texts.
My idea is to go back to the old concept of collect calling. You could get a 900 number for your phone. When people call it says “the surcharge for this call will be zero if the person you are calling presses #1 within 20 seconds of answering the call, otherwise the charge for this call will be $9.99 plus tax. You can hang up now or charge will go into effect in 5 seconds at the time of the first ring.” This could not be blocked. The phone company and the customer could split the proceeds from junk phone callers who don’t hang up fast enough. If you charge a friend by mistake you’d have a couple of days to go online and reverse the charge.
For texts the texter would get 1 free shot and a warning. If the recipient does not respond to the second text they would be charged for that text and every text after from the same trunk system or IP.
PHONE COMPANIES PLEASE STEAL MY IDEA! I’ll be the first one to sign up.
Read what the FCC is considering here on Mashable. But I think my idea is best! — Tim “TTBG”
~~ Elio’s Pizza encourages customers custom decorate their pizzas, shoot a pic and put it up on social media.
~~ That’s a fun idea for any pizzeria, and is sure to generate some interesting social media traffic. You could have people vote on the most creative design!
~~ Just get a squirt bottle of ranch dressing (strangely popular on pizza) as well as some tomato sauce and possibly some green chili sauce or some other colored decorative additions, that are compatible with pizza.
If you try it let me know how it works out! And feel free to reach out to us here at A-List to discuss great promotion and social media ideas. Cheers – Tim
Home of A-List Marketing, helping 100+ client bars, restaurants, music clubs, agencies + beverage brands increase their sales and profits.