Tag Archives: innovation

Restaurants can attract Pokemon Go players for 99 cents by “dropping a lure.”

Restaurants and other businesses are loading the monster new mobile game Pokemon Go to find out if their location is part of the game or near a spot which is a goal for players to visit. There’s no way to pay to be a location, but you can purchase “lures” within the game that attract the virtual creatures that inhabit the game, and thus attract real players that could be customers.

Read about this crazy popular game and how businesses are making themselves part of it here.

Here’s more details on exactly how dropping a lure can work for stores near “Pokestops.” Courtesy of Restaurant News and @RonRuggless.

 

 

It’s time to scrap the Olympics and start over.

Sports is not my business but I’ve learned to spot when disruption is needed. The Olympics are an outdated model that stresses host countries, has bloated, problematic administration and is organized and presented in an obsolete fashion. I would like to see the greatest athletes organize and start an alternative sporting event, perhaps with help from media and other stakeholders. Modernize and streamline the worldwide athletic competition business!

Use Cirque Du Soleil as a model. What they did to disrupt, modernize and re-define “the circus” should be done with Olympic style competition. One simple idea that comes to mind is to use existing facilities instead of building these “Olympic Cities” that sit largely unused afterward. Check out some of the ruined sites here.

There’s no reason why the outmoded Olympics should continue. Here’s an example of how the Rio Olympics are shaping up to be a disaster. It’s been a long time since the Games have been a smashing success. They are ripe for disruption. Sports need to be based on excellence and constant self improvement.

UPDATE 8/11/16:  Here’s Time Magazine’s take on Olympic disfunction and corruption.

#Rio #RioOlymics #RioProblems #Olympics

Shortlink: http://ow.ly/2AO9302QIUF

Restaurant / Bar Idea : Promote Thru Your WiFi

I believe SmartWiFi is a great idea for bars, restaurants and other businesses.  Run your loyalty program and customer discount offers on the WiFi that customers use in the establishment!  I haven’t figured out the best service yet but here’s a few that are out there.

Pharo Social (video explaining concept and linking to Social Media)

GoZone

Wavespot

ZenReach

Turnstyle

Let me know your thoughts, any operators that are using these or considering.

Cheers!

Tim

 

http://wp.me/p2g9q8-F3

 

 

 

 

#Business and Life Advice from the Grateful Dead #Dead50

Grateful Dead closed out their 50 Year Career in Chicago last night at Soldier Field (a mere 2 blocks from my home). It was the same location as their last show with Jerry Garcia in 1995. I’ve never been a big DeadHead but have appreciated their music, longevity, experimentation and also their business sense. They were one of the first bands to have their own record label and sell their own tickets, and everyone knows they are kings of merchandising and brand building. They changed the concert touring business as well with their traveling band of fans, long improvisational shows, and allowing fans to tape their shows starting decades ago.
Along with Led Zeppelin they were one of the rock bands that did the most to shape the music and concert business.
Over the weekend I tweeted some of my favorite Grateful Dead lyrics that also can be taken as good self improvement advice in business and life.
Fare Thee Well!

once in a while gdead

maybe you find direction gdead

gdead one man gathers

gdead silver mine

long distance runner c

are you kind gdead

To learn more about the Grateful Dead’s business innovations and lessons, read this short article from guy who wrote a whole book on it.  Or here’s another one.

What a long, strange trip it’s been.

–TTBG

 

My idea to end all SPAM texts and phone calls.

UPDATE 2-24-16: HEY somebody did it!

The FCC is considering new ways to cut robocalls and SPAM texts.

My idea is to go back to the old concept of collect calling. You could get a 900 number for your phone. When people call it says “the surcharge for this call will be zero if the person you are calling presses #1 within 20 seconds of answering the call, otherwise the charge for this call will be $9.99 plus tax. You can hang up now or charge will go into effect in 5 seconds at the time of the first ring.” This could not be blocked.  The phone company and the customer could split the proceeds from junk phone callers who don’t hang up fast enough.  If you charge a friend by mistake you’d have a couple of days to go online and reverse the charge.
For texts the texter would get 1 free shot and a warning. If the recipient does not respond to the second text they would be charged for that text and every text after from the same trunk system or IP.

PHONE COMPANIES PLEASE STEAL MY IDEA! I’ll be the first one to sign up.

Read what the FCC is considering here on Mashable. But I think my idea is best!  — Tim “TTBG”

 

 

 

http://wp.me/p2g9q8-BH

FREE IDEA: Creative Social Media Promo for a Pizzeria

~~ Elio’s Pizza encourages customers custom decorate their pizzas, shoot a pic and put it up on social media.
~~ That’s a fun idea for any pizzeria, and is sure to generate some interesting social media traffic. You could have people vote on the most creative design!
~~ Just get a squirt bottle of ranch dressing (strangely popular on pizza) as well as some tomato sauce and possibly some green chili sauce or some other colored decorative additions, that are compatible with pizza.

If you try it let me know how it works out!  And feel free to reach out to us here at A-List to discuss great promotion and social media ideas.  Cheers – Tim

Ellio's Pizza We know you love dressing up your pizzas, but do you ever get artsy? Show us your designs! Tag them with ‪#‎ElliosArt‬ and we might send you some free pizza!
Ellio’s Pizza
We know you love dressing up your pizzas, but do you ever get artsy? Show us your designs! Tag them with ‪#‎ElliosArt‬ and we might send you some free pizza!