Tag Archives: Nightclubs

A Terrible New Tech Idea for Bars

This will go bad real fast. Customers playing DJ in a bar playing whatever songs they want through their smart phones. Ouch.

empty nightclub
This could be your nightclub on a Saturday when you turn your music over to anyone with a smartphone.
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Meet me in Las Vegas next week!

Me and the A-List Marketing crew and some clients will be heading to the Nightclub & Bar show in Las Vegas from this Sunday through Wednesday (Mar 6 – Mar 9).  I will be blogging and tweeting when I see something worthy.  Anyone following the blog or my twitter account @tbchicago1 who is out for the show ping me a message.  Would love to meet and greet!

We have a poolside table at the Tuesday night XS party and will be at the Absolut Monday afternoon pool party – so stop by and say hi! Or see you on the NC&B trade show floor all day Tuesday.

Cheers! – Tim

Is Today’s Country Music Just for “Cheesy Horndogs?”

~~ I have opened and marketed 3 country bar/restaurant/nightclubs over many years, and have a great deal of respect for this music format. I have to agree with the article below. In the Garth Brooks years of the 90s there were so many great songs and performers.  In the last few years, Country has been taken over by a boring, moronic, negative formula.

~~ I could not believe the idiotic atmosphere at Kenny Chesney’s recent Soldier Field show I attended, with fights breaking out, people spilling beer on others and vomiting and overall the trashed atmosphere of a bad frat party.  My experience in our clubs was always that country bands and fans were the most polite and good hearted crowd in all of music.  What happened in the past few years?  It’s time for the artists and business to step up or be a meaningless joke genre like booty house music.

Read about how Country Music has become music “for cheesy horndogs,” and needs a Nirvana moment here.  I agree and hope the musicians and industry can see beyond the quick buck and save this great genre for the long term.

 

Good idea for a Bar Promotion – Worldwide Pillow Fight!

~~ April 4 is Pillow Fight Day and apparently this has been a worldwide flash mob thing for 10 years. Great idea for a bar promotion next year with a couple months pre-promotion. Something different in our business where promotions have gotten way too boring!
~~ Read about it here in the New York Times.

~~ Looking for fun, sales building promotions and events for your bar, nightclub or restaurant?  Reach out to me on Facebook, Twitter or contact me privately via this blog.  — Tim

~~ And here’s a pillow fight prank that could probably get out of hand in a bar where people are drinking.

 

Top 10 Reasons for Bar / Restaurant Failure and 5 Solutions

UPDATED :: In over 10 years as a key player in more than 40 successful openings and long term success of bars, restaurants and nightclubs, I have seen a lot of competitors fail.  As much as I’d like to claim we “killed the competition,” often they actually kill themselves, sometimes before they even open.

Following are the Top 10 key reasons bars, restaurants and nightclubs fail. We are currently offering a free consultation to help in any areas needed!

TOP 10 REASONS FOR FAILURE

(1) The restaurateur/owner does not understand what business they are actually in. Their fantasy does not match the reality of running a successful operation. No one thinks they can hang a sign and have a dental practice with no training because they brush their teeth every day, but many people think they can launch and run a restaurant or bar because they like to go out for dinner and drinks, or maybe they worked in a bar for a while.  There’s much more needed to succeed.

(2) Typically when developing the restaurant too much is spent on construction, equipment and decor and not enough on staffing, training and marketing. Many new owners love to spend on “things” and are reluctant to spend on people which are the #1 key to a good guest experience.

(3) Careful research is not done prior to opening on politics in the community, and vital relationships are not forged with people in local power positions (over your liquor license and inspections for example!) Particularly, beverage driven venues can set themselves up for constant trouble from authorities once they are open. “Connected” experts are needed on the team, as no single person or owner knows enough about the various players and issues. This is survival stuff that all too few pay enough attention to!

(4) Concept Development is not led by someone with a successful track record of launching multiple bars and restaurants, so the right concept is not chosen to fit the demands of the market and the team fails to maximize the best opportunities to make money at the particular site and in the various desired target markets.

(5) Four walls marketing (inside the venue) and generating repeat business are given minimal attention when they should be the most important two parts of the marketing mix after opening.

(6) Lights, music, atmosphere (temperature/comfort) are not consistent and appealing. These are simple basics yet hard to maintain. Circling back to point (1), many who open restaurants don’t realize it’s the details that make or break you.

Continue reading Top 10 Reasons for Bar / Restaurant Failure and 5 Solutions

The Six Life Stages of an Urban Entertainment District

#TBT to the origins of Chicago’s Wicker Park, Fulton Market District, Weed Street District and many in other cities… the Circle of (Night) Life.

Tim Borden

In the beginning there were empty warehouses.  And it was good.

(Stage 1) A desolate area with low rents, many vacant commercial buildings and plenty of free parking attracts a few edgy nightclub start-ups.  The City is happy to have any businesses willing to make the risky investment to help bring a blighted area to life, and generate new tax revenue.  This short honeymoon of appreciation and tolerance by the powers that be will be the last thank you the nightclub industry receives for powering the revival of a neglected neighborhood.

(Stage 2) Trendy clubbers discover the area and more clubs open.  Parking rapidly becomes a challenge.  Rising drink prices and VIP door policies start pushing out the less affluent or attractive members of the original edgy crowd.  Media coverage champions the area and clubs as trendsetting and cool.  Police presence increases.

(Stage 3) The Entertainment District coalesces, with hip…

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Perfect Example of the X Factor in the Nightlife Biz

Nightclub history on my mind lately. It’s worth repeating this story of a groundbreaking venue.

Tim Borden

An illuminating story about a touchstone in Chicago nightlife and cultural history.   Illustrates why the nightclub business can never be reduced to a formula.

http://www.residentadvisor.net/feature.aspx?1917

medusas-chicago-fl

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