This will go bad real fast. Customers playing DJ in a bar playing whatever songs they want through their smart phones. Ouch.
In light of my recent dealings with Apple, Spotify and Pandora, as well as the stillbirth of Tidal, it’s clear to me that all existing music streaming services other than Apple are likely to collapse over the next couple of years. The technology and user bases will be taken over by content license holders. This will leave “record companies” and artists smart enough to own their own rights on top along with Apple, which has the base business to support streaming as a loss leader. Bubble pop is in progress.