Now can we retire the “McDonald’s is Dying” stories forever?

I’m Lovin’ It! I’ve spent the last year calling BS on the argument that McDonalds is dying off. Every few years this story comes along when sales or the stock price dips. Every time it’s been market hysteria, click baiting and wishful thinking. Today we see with a few tweaks sales are up and share price is soaring to all time highs.
Keep in mind McDonald’s has the resources and experience to create the best systems and recruit the top minds in the food service business. They are not going away anytime ever.

While I am at it, those who attack the nutritional content of McDonald’s food should compare their published nutritional data with an analysis of the hipster fast feeders such as Shake Shack, In N Out, Chipotle etc. I believe a Big Mac has a lot less fat and calories than the most popular items on many menus that get a pass on health criticism. On the run, I’m good with an Egg McMuffin (no cheese) or a Quarter Pounder.  I don’t feel like taking a nap afterward like I would with Five Guys.

Check out the specifics on McDonald’s latest results here.  And even the enemies of fast food admit it here.

Eat a balanced diet and McDonald’s won’t hurt you now and then. Poutine will kill ya a lot faster!

Cheers – Tim

All day breakfast has been one of the ingredients in McDonald’s tasty sales uptick.

Now can we retire the “McDonald’s is Dying” stories forever?

 

 

Apple Pay will finally bring phone payment to most restaurants.

It will take a few years as Apple Pay is only available on the newest iPhones, and restaurants are slow changing beasts indeed.  But this is good enough that it will be the tipping point. Customers want to pay by phone now!

Tim Cook of Apple announces Apple Pay showing an example of using the Apple Watch for touchless payment.

#TBT :: The Origins of Fast Food

#ThrowBackThursday, restaurant edition.  ~~~
Check out the vintage photos of the original McDonald’s restaurants and read the always inspiring story thanks to AmusingPlanet.com.

Photo from 1955, of Ray Kroc’s first restaurant in Des Plaines, IL