Restaurants and other businesses are loading the monster new mobile game Pokemon Go to find out if their location is part of the game or near a spot which is a goal for players to visit. There’s no way to pay to be a location, but you can purchase “lures” within the game that attract the virtual creatures that inhabit the game, and thus attract real players that could be customers.
Read about this crazy popular game and how businesses are making themselves part of it here.
Here’s more details on exactly how dropping a lure can work for stores near “Pokestops.” Courtesy of Restaurant News and @RonRuggless.
Tim Borden 